Hagan Fine Art

From 6,500 scattered contacts and two disconnected platforms, Hagan Fine Art built a streamlined operation with global reach.

Nestled in the heart of Charleston’s French Quarter, one of the city's most culturally rich and visually striking neighborhoods, Hagan Fine Art has long been known for showcasing vibrant Southern-contemporary artists.  The gallery became a mainstay in Charleston’s thriving creative community under prior ownership in a city internationally recognized for its deep artistic heritage and status as a top global travel destination. 

In 2024, art-world veteran Wendy Carlin acquired the gallery, bringing with her a fresh vision: to maintain the gallery’s approachable charm while expanding its roster and reach to a more national and international audience. Under her leadership, Hagan Fine Art now represents artists from California to Madrid and Dubai, reflecting a more globally-minded program.

"Someone emailed about a $20,000 painting just hours after a campaign went out"

Challenge

When Wendy took ownership of Hagan Fine Art, she inherited a decade’s worth of data including more than 6,500 contacts, historic invoices, and artist records, entered by numerous previous employees. Inconsistent tagging, duplicate entries, and fragmented communication systems made it difficult to get a clear view of operations or audience engagement.

“We had people with different versions of the same contact, i.e. Diane and Diana, and it was the same person,” Wendy recalled. “There had been so many part-time staff, and the data was just all over the place.”

Meanwhile, the gallery’s email marketing was managed through Constant Contact, requiring manual downloads from other systems. “It felt so outdated. I thought, why are we downloading contacts from one tool to send emails from another?”

Wendy needed a centralized system that could streamline workflows, clean legacy data, and offer insights into collector engagement, all while supporting the gallery’s growing global ambitions.

Solution

The onboarding team worked closely with Wendy to transfer ownership of the gallery’s account, consolidate data, and clean up years of accumulated information. 

“The integration was really smooth,” Wendy shared. “Kat helped us eliminate unnecessary tags, cutting it down from 45 to just the 10 I needed and that saved me from having to manually go through thousands of contacts.”

Today, the gallery runs entirely from the platform. From inventory and invoicing to artist management, client follow-ups, and email campaigns, the platform powers every part of the business. Wendy and her team use the CRM and tagging tools extensively to track opportunities, log to-dos, and follow up with clients. And with campaigns now handled directly within one system, the gallery has fully phased out external email platforms.

“We send newsletters and announcements straight through ArtCloud [now an Artlogic company] now and we’ve sold directly from them. Someone emailed about a $20,000 painting just hours after a campaign went out.”

Griffith Britton, Gallery Director | Wendy Carlin, Owner 

Results

Centralizing operations has delivered both immediate efficiency and long-term strategic clarity. Wendy reviews the analytics dashboard daily, using insights to refine programming, monitor team follow-ups, and assess which campaigns are generating meaningful engagement.

“For me, that’s the most essential part as a business owner. I open it every morning to check what’s happening… who’s been followed up with, what campaigns are working, who’s clicking.”

Learn more about Hagan Fine Art