Art fairs are an exciting time in the gallery’s calendar, but it’s also one of the most demanding. Directors are juggling logistics, consultants are managing collector conversations across time zones, marketing campaigns need to land at exactly the right moment, and every artwork update matters.
These new features are designed to help galleries stay ahead of the rush by preparing earlier, communicating more clearly, and staying aligned wherever the team is working.
Here’s how.
Before the Fair: Get Ahead of the Rush
In the weeks leading up to a fair, timing is everything. Previews need to land when collectors are planning their visits, booth announcements to arrive just as they’re mapping their must-see list, and reminders to hit inboxes before the VIP doors open.
With scheduled marketing emails, campaigns can now be planned up to a month in advance, by choosing the exact date and time they go out. Instead of scrambling during install or juggling last-minute logistics, your marketing is already in motion.
Because when the fair doors open, the conversation has already begun.
That means:
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More strategic timing
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Less last-minute pressure
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More time focused on collectors, not logistics
“Artlogic has boosted our sales because we can target our collectors with presentations of artists that we know they respond to.”
- Liliana Bloch Gallery (Read the blog)
Art fairs move quickly. Your marketing can now move ahead of them.
Find out more about scheduling your next email campaign in our help guide.
During the Fair: Grab Their Attention
Fair halls are busy. Maps are crowded. Attention is fragmented. Collectors are moving quickly, often guided by word of mouth or what they’ve seen before arriving. Now, instead of hoping they’ll find the booth, galleries can tell them exactly where to go.
Dedicated pop-ups on a gallery’s website provide an easy way to highlight important announcements, from art fair booth details to exhibition and events. It’s a simple way to turn your website into a live extension of your gallery, because the best meetings aren’t accidental, they’re intentional.
This simple shift turns your website into a proactive sales tool:
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Announce booth locations
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Share key works on view
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Drive appointments ahead of time
Because the best fair conversations often start before the doors even open.
“We easily shared and updated a live list of available works…which let us respond quickly to client inquiries and make fast sales decisions.”
- Edel Assanti Gallery (Read the blog)
Find out more about designing a pop up on your website in our help guide. *Available with Website Expert.On the Floor: Stay Aligned, Stay Confident
At a fair, artwork statuses change quickly in real time. Works sell, holds are placed, and conversations with colleagues overlap.
The new Recent page in the Artlogic App was built for exactly this pace. Galleries can pin favourites as shortcuts, see updates to status and availability across your entire inventory from your iphone or ipad, and quickly revisit your most recently viewed private views all in one place.
No digging. No second-guessing. No outdated information. Just confidence, whether in the booth, at a collector dinner, or in a taxi between appointments.
“When you're having conversations with prospective clients at a fair and you want to show them new artists, it's important to have images, details about the work, and pricing to hand, without having to bring out your laptop or try to remember to follow-up in an email.”
- Mariane Ibrahim Gallery (Read the blog)
The Art Fair Experience, Upgraded
Art fair season will always be busy, but busy doesn’t have to mean chaotic. With improved preparation, clearer communication, and real-time visibility, teams can focus on what matters most: meaningful conversations with collectors.
Because when systems are aligned, the sales process feels effortless even in the middle of the busiest week of the year.
